Privacy Policy

Last updated: January 18, 2025

1. Introduction

Welcome to Fides ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our loyalty intelligence platform.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

  • First name and last name
  • Email address
  • Password (encrypted)
  • Loyalty program stay information (dates, points earned)

2.2 Automatically Collected Information

When you access our platform, we automatically collect:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, features used, time spent)
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our services
  • Track and analyze your loyalty program portfolios
  • Calculate points valuations and provide insights
  • Communicate with you about updates and support
  • Detect, prevent, and address technical issues and fraud
  • Comply with legal obligations

4. Data Storage and Security

We do not share your personal information with any third parties. All your data is stored securely on our internal systems and is never disclosed to external parties, except as required by law.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of sensitive data, secure authentication, and regular security audits.

5. Your Rights (GDPR Compliance)

Under EU data protection law (GDPR), you have the following rights:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing of your data
  • Right to Withdraw Consent: Withdraw consent at any time
  • Right to Lodge a Complaint: File a complaint with your local supervisory authority

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. When you delete your account, we will permanently delete your personal information within 30 days, except where we are legally required to retain it.

7. Cookies and Tracking

We use essential cookies to maintain your session and ensure the platform functions correctly. We do not use third-party tracking or advertising cookies. You can control cookie settings through your browser preferences.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy, or wish to exercise your rights, please contact us at:

Email: info@fides.ai